The Three Box Solution


How do you meet the performance requirements of the current business—one that is still thriving—while dramatically reinventing it? How do you foresee a change in your current model before a crisis forces you to abandon it?

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1. Manage the present

Keep the current business going

2. Selectively forget the past

Forget what made the business successful in the past

3. Create the future

Create the new model

What People Are Saying

“At Pepsi, we practice what VG preaches.”

Indra K. Nooyi
/ Chairman and CEO, PepsiCO

“Simple, powerful, and purposeful.”

Jeffrey R. Immelt
/ Chairman and Chief Executive Officer, General Electric Company International

"Permeates our strategic thinking."

Anand Mahindra
/ Chairman and Managing Director, Mahindra Group India

"A must-read."

Brian D. Goldner
/ Chairman, President and Chief Executive Officer, Hasbro, Inc.

"Simple, yet powerful."

Zhang Ruimin
/ Founder, Chairman and Chief Executive Officer, Haier Group, China

"I will leverage the Three Box principles."

Giovanni Caforio
/ Chief Executive Officer, Bristol-Meyer Squibb

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The Author

Vijay “VG” Govindarajan

NYT and WSJ Best Selling Author

Vijay Govindarajan, known as VG, is widely regarded as one of the world’s leading experts on strategy and innovation. VG, NYT and WSJ Best Selling author, is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business and the Marvin Bower Fellow at Harvard Business School.

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